I'm Aleksandra,
a B2C & B2B 💡 Product Designer

I'm Aleksandra,
a B2C & B2B 💡
Product Designer

A designer with over 7 years of experience, specializing in:
Mobile Apps, Web Design, SaaS Design, Cross-Platform Design, Growth Design & ASO

A designer with 5+ years of experience proficient in designing: Mobile Apps, Web Design, SaaS
Design, Growth Design & ASO

Bookla: From B2C Marketplace to B2B SaaS

Over 700 subscriptions sold in one day after launching a custom solution for Rimi Olympic Center

700+ subscriptions sold in one
day after launching a custom solution
for Rimi Olympic Center

Archived an 80% increase in leads after the release of the first Framer plugin for complex bookings

80% more leads after releasing
the first Framer plugin

Webflow recognized Bookla's work and requested
a similar solution

Webflow noticed us and requested
a similar solution

Read Case

Lensa: Boosting Activation
by 11%

I designed a guided, step-by-step tutorial to transform Lensa’s onboarding experience. The integrated tour increased the photo save rate and turned undecided free users into engaged subscribers.

Critical App Review

+11.2% SaveRate (from 41.6% to 46.4%)

Read Case

Lensa: Modular Promo Paywall

I designed a flexible, reusable promo paywall for Lensa — optimized for quick setups during events like Black Friday and Christmas, with SVG support for better performance.

Fast campaign launch

+10% Conversion

+5% Revenue (Android) & +3% Revenue (iOS)

Read Case

Bookla: Keeping Latvian Businesses Open During COVID-19

When the pandemic hit Latvia, businesses needed to adapt quickly. I led the design of Bookla’s SaaS booking platform, integrating contactless booking, visitor tracking, and COVID-19 certificate storage.

80+ companies could operate safely

#1 app ranking during 2020/2021 the winter season

#1 app ranking during 2020/2021
the winter season

W3 Silver Award

Read Case

I’m a Product Designer who creates intuitive, beautiful,
and functional digital experiences. I focus on user needs, clean UX, and strong visuals to make products not just work — but feel great to use.

For me, great design is about clarity, flow, and a touch of magic. I'm always learning and striving for improvement.