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Test Task from Aleksandra Kulagina

Growth Designer for AIBY

Context

I was challenged to create 3 paywall concepts for the AI ARTA app, an AI-powered creative tool offering a variety of AI features.

Current in-app paywall framing:

• #1 Art Generator. 6M Happy Users
• Unlimited art of creation
• Faster image processing
• Ad-free experience
• The best image quality

Сhallenge

Create 3 clear, neat, and user-friendly paywall concepts for the AI ARTA app.

Current In-App Paywall

Current In-App Paywall

Onboarding Paywall vs In-App Paywall

Onboarding Paywall vs In-App Paywall

Process

I focused on building clear, fast, and adaptive paywall concepts with value-first communication.

Before starting the task, I noticed that the current In-App Paywall and Onboarding Paywall have very similar messaging. That’s why I tried to cover both cases with my concepts.

Before starting the task, I noticed that the current In-App Paywall and Onboarding Paywall have very similar messaging. That’s why I tried to cover both cases with my concepts.

All concepts work for the in-app experience, and three are adapted to also fit the onboarding flow.

All concepts work for the in-app experience, and three are adapted to also fit the onboarding flow..

Process:

➊ Explored user experience by testing the app’s onboarding and monetization flow (free trial vs. paid).

➊ Explored user experience by testing the app’s onboarding and monetization flow (free trial vs. paid).

➋ Analyzed growth.design cases, competitors to inspire new ideas and focused on designing effective paywalls.

➋ Analyzed growth.design cases, competitors to inspire new ideas and focused on designing effective paywalls.

➌ Sketched the ideas, prioritize and refine them.

➍ Integrated paywalls into user flows for both in-app and onboarding experiences.

➌ Sketched the ideas, prioritize and refine them.

➎ Created prototypes and a demo video for the paywalls.

➍ Integrated paywalls into user flows for both in-app and onboarding experiences.

➎ Created prototypes and a demo video for the paywalls.

Final Options

1. Long Paywall

See in Figma

2. Features Highlight

See in Figma

3. Comparable Table

See in Figma

4. Social Proof-First

See in Figma

Let me know if you need anything else or if you'd like me to walk you through the designs.

Looking forward to your feedback!

Let me know if you need anything else or if you'd like me to walk you through the designs.

Looking forward to your feedback!

LinkedIn

kulagiina@gmail.com

© 2025

© 2025

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